The city of Guérande has launched a call for tenders to highlight the heritage of Guérandais in order to boost the attendance of the city in the evening. As part of the response to the call for tenders, the Studio was commissioned by Bouygues E & S to find an innovative answer on the issue of tourist frequentation of the city.
The analysis phase made it possible to understand the tourist influx and the problems: proximity to La Baule, lack of clarity of the services offered by the city or the companies, lack of visibility of the information of the tourist office. The proposed solution was therefore to create an application to centralize all this information at one point. Bouygues E & S has distinguished itself from its competitors by proposing an application offering courses highlighting the heritage of the Guerande.